Their purpose: To tell a different story about Africa. The Re-branding of Africa...
Their purpose: To tell a different story about Africa. The Re-branding of Africa. “The story everyone knows and yet no one knows. Africa Knows is about the challenges, triumphs, dreams and nightmares of being an African in a 21st century city that is straddling several revolutions at the same time – the technological revolution, the agricultural revolution, a democratic resurgence and a post-colonial identity crisis complicated by old ethnic tensions.” Run by TED fellows Sheila Ochuboju and Joshua Wanyama, Africa Knows is a unique digital project that aims to give the world a new view of Africa. It is a photo journal that looks at Africa through a lens that is focused by Africans themselves.
“Learning to love the future of mobility”...The Journey to Zero is a platform to begin, continue and explore the discussion of zero emissions and will be conducted...
“Learning to love the future of mobility”...The Journey to Zero is a platform to begin, continue and explore the discussion of zero emissions and will be conducted under the watchful eye of Richard Saul Wurman, TED conference founder, author and the worlds premier information architect. It is a Nissan initiative in collaboration with the world's thinkers, teachers, artists and you.
Using Wurman's ethos of “Understanding precedes action” the Journey to Zero has set out to fundamentally change the way we think about mobility by understanding. In their own words it is a shift that needs to be addressed at all levels: city hall, the local mall, in our own garage, and in our own minds.
“We need to recognize the obstacles standing in the way of a zero emission environment. We need to dismantle those obstacles in our lives and in our communities.”
Visit the website to view some of the collaborations with individuals and companies such as Wade Davis, Marcus Erikson, Universal Everything, SUII and IAAH + DIA.
w. http://www.journey-to-zero.com w. http://journey-to-zero.posterous.com w. http://www.youtube.com/user/journeytozero
The notion that if we all took one step toward something together great things will happen rings true in the new packaging identity of Salve...
The notion that if we all took one step toward something together great things will happen rings true in the new packaging identity of Salve, a product conceived and branded by À La Carte Design and developed in joint with Acqua Incorp.
Salve turns the simple act of buying a bottle of water into a proactive step towards helping transform lives. Each bottle of water represents a cause and by buying the bottle of water you contribute to that cause.
Designed by: À La Carte w. http://www.alacarte.net.br/
After many months of designing, testing, tweaking, programming, redesigning, retesting etc...Disturbance is very chuffed to announce that their web experiment, 'The Daily' has just gone live...
After many months of designing, testing, tweaking, programming, redesigning, retesting etc...Disturbance is very chuffed to announce that their web experiment, 'The Daily' has just gone live. Disturbance explains that the idea behind ‘The Daily’ is to give something of a fly-on-the-wall glimpse of their studio life.
“Of course we don't know for sure that it will be entertaining, informative or of any more value than a blow-by-blow account of life at an accounting firm or a fast food joint...On the other hand we'd love to be able to dip into the daily goings on at any number of design studios around the world. And we have better furniture than most accounting firms and better lunches than any fast food joint.”
To access The Daily, go to their website and click on the big pink rectangle that says, 'The Daily'. Some posts have captions (accessed by clicking on 'Read More') and some have multiple images (accessed by clicking on 'Click For More').
Dutch designer, Christien Meindertsma has spent three years researching all the products made from a single pig. She published her findings in an amazingly designed book titled ‘Pig 05049’...
Dutch designer, Christien Meindertsma has spent three years researching all the products made from a single pig. She published her findings in an amazingly designed book titled ‘Pig 05049’.
Some of the more unexpected results from the research were: ammunition, medicine, photo paper, heart valves, brakes, chewing gum, porcelain, cosmetics, cigarettes, conditioner, and even biodiesel. In an almost surgical way, a pig is dissected in the pages of the book – resulting in a photo book where all the products are shown at their true scale (1:1).
SCRUTINIZE! AN IN-YOUR-FACE HIV PREVENTION CAMPAIGN +/-
Based on the strength of their HIV work with Levi’s® Red For Life, Johns Hopkins Health and Education in South Africa (JHHESA) asked Matchboxology, a strategic ideation factory, to apply Consumer Social Opportunity (CSO) thinking to their vast epidemiological research....
Based on the strength of their HIV work with Levi’s® Red For Life, Johns Hopkins Health and Education in South Africa (JHHESA) asked Matchboxology, a strategic ideation factory, to apply Consumer Social Opportunity (CSO) thinking to their vast epidemiological research around HIV risk and prevention issues. Partnering with top animators actors and comedians and inspired by sophisticated behavioural research, they developed the ‘Scrutinize’, an animated, consumer-centric campaign defining the HIV risks and realities facing everyday South Africans.
Focussed on 18-32 year olds (but with appeal far wider than that), short format ani-merts (animated commercials) feature unique township characters in unconventional stories that leave viewers equipped with the critical HIV facts deemed necessary to help them ‘Scrutinize’ their own risky behaviours and beliefs.
For the first time ever, HIV is personified as a character – a stealth ninja who sneaks around under the cover of ignorance and lack of vigilance – infecting those who fail to keep him at bay with safe behaviour. Portraying the virus as a character helps explain many of its characteristics (including risk during the window period, the rapid spread due to multiple partners) and its hoped the visualisation of the virus itself will assist in lifting the burden of stigma from HIV-positive individuals.
Ani-merts harness the magical power of humour to deal with the often difficult topics JHHESA experts have identified as critical. It’s all based on truths and research, and the goal is achieving the individual behaviour change necessary to make prevention a reality in everyone’s lives.
Images courtesy of Matchboxology.
Contact details t. +27 11 442 1925 f. +27 11 442 1926 e. info@matchboxology.com w. www.matchboxology.com a. No 70, 7th Ave, Parktown North, Johannesburg, South Africa
The Italian Luna Nuda (Naked Moon) wine project is the result of modern technology, which made it possible to design, print and launch the Luna Nuda Pinot Grigio and Chianti labels by a team based on three continents....
The Italian Luna Nuda (Naked Moon) wine project is the result of modern technology, which made it possible to design, print and launch the Luna Nuda Pinot Grigio and Chianti labels by a team based on three continents.
Destined for the US market only, the spectacularly beautiful label was designed by Fireworks Design, based in Cape Town, and was produced and printed by the Nistri Wine Co in Tuscany, and imported by CWV wine distributors in the USA.
Contact details t. +27 21 462 2505 e. info@designbyfireworks.com w. www.designbyfireworks.co.za
MICK & NICK FINDS NOVEL WAY TO HELP LOOK & LISTEN'S GAMING FANS +/-
Mick & Nick has been cheating in its communication for digital entertainment retailer, Look & Listen, and computer game players couldn’t be happier...
Mick & Nick has been cheating in its communication for digital entertainment retailer, Look & Listen, and computer game players couldn’t be happier.
For the launch of the new Star Wars Force Unleashed game, the below the line communications specialist found a clever way of reinforcing Look & Listen’s positioning. The brand has always been ‘for the fans’, and this time, it was computer game fans who benefited. “We created a visually intriguing print advertisement which gives away the game’s cheat codes to get players to the next level,” says Nick Liatos, Creative Director, Mick & Nick.
After collecting numerous cheat codes, the agency called on the artistic flair of the Am I Collective, who illustrated two leading characters in the game. “The end result is a visual feast that rewards consumers who take a closer look,” says Liatos.
The characters in the advertisement are made up entirely of cheat codes, from Darth Vader’s thigh bearing the code for maximum force powers, to the amplified damage code on Luke Skywalker’s lightsaber.
The advertisement also drives consumers to the Look & Listen website and online store, where they will find a full list of cheat codes (not to mention CDs, DVDs, games and other digital goodies).
Durban-based Disturbance became the first South African design studio to grace the cover of design bible, I.D. Magazine. The September/October edition features the company’s partners in an installation that reflects a typical Disturbance approach to design – satiric on the edge...
Durban-based Disturbance became the first South African design studio to grace the cover of design bible, I.D. Magazine. The September/October edition features the company’s partners in an installation that reflects a typical Disturbance approach to design – satiric on the edge. “They requested a group portrait. We took the liberty of inviting a few extra friends to the shoot, like a couple of flying heads, a Pirates supporter and a dog called Steve” says the Disturbance team.
Contact details t. +27 31 2020 0059 e. Susie Hart susie@disturbance.co.za e. Richard Hart richard@disturbance.co.za e. Roger Jardine roger@disturbance.co.za w. www.disturbance.co.za
