Few independent design studios in the world survive longer than 15 or 20 years. In 2009, Argentinean studio, Diseño Shakespear, celebrates a landmark half century in business! Even more incredible is that its founder, Ronald Shakespear, is still practicing actively...
50 Years of Design in Argentina
Few independent design studios in the world survive longer than 15 or 20 years. In 2009, Argentinean studio, Diseño Shakespear, celebrates a landmark half century in business! Even more incredible is that its founder, Ronald Shakespear, is still practicing actively. The studio is internationally acclaimed specifically for its innovative work in wayfinding systems and Shakespear is regarded to be one of the fathers of the discipline.
“How many attributes are necessary to define the work of Diseño Shakespear?” asks respected design theorist, Jorge Frascara. His answer: “Concise and precise; simple, but not bare; effective, but with a good sense of humour; and present, present, present, everywhere in Argentina. And also clear, yes: clear.”
Click below to download Frascara’s insightful and retrospective article titled ‘Diseño Shakespear: clarity, hearing, and tenacity’ on the work and achievements of Ronald Shakespear and his studio.
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Contact details
e. ronald@shakespearweb.com
w. www.shakespearweb.com
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